A colleague of mine just pointed me at this... Honda's got a new Accord out in the UK, and *their* advertisers are considerably more creative (not to mention *nuts*-- 606 takes!?!) than what we've got on this side of the pond. The ad called "The Cog" was released in early April. It's two minutes long, and a fascinating tribute to patience and creativity, a little madness, and precision engineering.
See "The Cog" ad at Honda UK, or a slightly larger version here. (The latter site also has links to articles about the ad, and where to find the Quicktime version. (Otherwise, it requires Flash 6.)
No CGI. No mock-ups. No edits. All genuine Honda Accord parts, and one perfect take. Go look!
Posted by gris at June 16, 2003 05:02 PMholy shit.
Posted by: Jeremy Beker at June 17, 2003 12:10 PM